Generic USB cables can have a negative impact on your enjoyment of music.
Meet the iFi audio Mercury3.0. Maximum signal transfer. Minimum interference.
With generic mass-produced USB cables, the data and power cables are normally packed together. This means that they do not conduct as well as they should and they are not sufficiently shielded from each other. This has a negative impact on USB signal integrity and degrades sound quality.
Our quadruple shielding fully separates and protects the delicate USB data signal from the power. This protects the cable from RFI and EMI noise to provide the cleanest transfer medium possible.